At the Business of Entertainment Conference (BEC) held recently in Lagos, talent manager and brand strategist Bernard Okoma delivered a keynote session titled “Unlocking Africa’s Creative Potential: Navigating Challenges, Embracing Opportunities.” Independent Newspaper Nigeria He stressed the importance of mentorship, business intelligence, branding and sustainable careers in the entertainment value chain.
This conference is a sign that Nigeria’s entertainment field is increasingly viewing creativity not only as cultural expression but as a serious economic sector. For years, music and film production thrived on informal systems—now the discussion is about scalable structures, talent management, legal frameworks and export-readiness. Okoma’s remarks reflect the tension: many creatives hope for global stardom, but only a few build lasting legacies tied to institutional ecosystems rather than one-hit fame.
The takeaway is clear: if Nigeria’s entertainment industry is to evolve, it needs both star power and system power—talent plus structure. Conferences like BEC help shift the narrative from “talent discovery” to “talent investment,” which in turn can drive jobs, revenue streams and cultural influence beyond one-off hits.
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