Lagos feels different now, Zlatan Ibile says, because who gets heard often depends on clicks more than craft. Songs climb charts not just by sound but by how well they fit a viral moment online. The artist points out that fame once came from rhythm and lyrics, today it leans heavily on screens and shares.
What spreads fast isn’t always made to last, he notes. Attention shifts quicker when likes guide the beat. Music bends to match moments built for scrolling. Not every hit carries weight anymore, in his view. Trends pull harder than talent sometimes. He speaks up not to dismiss new paths but to question where depth went. Sound needs soul, even when feeds decide what’s hot.
Out of nowhere, Zlatan brought up how new musicians care more about going viral than saying something real – bending their music to match TikTok dances instead of building strong lyrics or fresh ideas.
Nowadays, staying visible often means riding whatever gains attention fast, he pointed out. Platforms like TikTok now shape how quickly songs catch on.
Out of nowhere, Nigeria’s music scene has surged worldwide, becoming a major force across Africa. Still, Zlatan points out a risk – chasing viral moments online might weaken real creative progress over time.
These days, influencers play a big role in music promotion, as creators team up with online figures so their songs get heard more. Some experts note that partnerships between musicians and digital stars now shape how tracks spread across platforms.
Out here in the noise of online fame, Zlatan pointed out that staying steady matters most. Creating songs that stick around – those come before quick hits. He didn’t say it loud, yet made clear: depth beats speed every time.
